Dynamic communications strategist specializing in complex communications for consumer brands and technology companies. Leads worldwide, integrated programs comprised of media relations, digital advertising and events for companies and CEOs alike.
Strong background as an in-house company spokesperson driving internal and external product communications for a global Fortune 200 company. Possesses an innate ability to translate deeply technical, complicated ideas into simple, credible narratives for key audiences.
Experienced at building and scaling diverse organizations that deliver business results and drive industry change. Awarded at the Consumer Electronics Show (CES) for her work championing diversity, equity and inclusion in the technology industry.
Senior Vice President, Strategy + Communications
Advises CEOs of the world's leading companies on corporate initiatives ranging from IPOs, restructurings, sustainability and DE&I commitments, industry-first product launches, litigations and varying crisis situations.
Vice President, Public Relations
Senior Client Lead overseeing 30+ colleagues across Booking.com, Google Search, HP, PwC and Squarespace accounts.
Built institutional trust for clients through integrated, global campaigns comprised of media relations, digital advertising, executive communications, social media and more.
Transformed a regional communications program into a global newsroom leading 20+ professionals in 38 countries across three bodies of work made up of: diversity and sustainability, executive thought leadership and B2B marketing.
Senior Account Supervisor, Corporate + Public Affairs
Strategic counsel with a track record of rolling out creative and innovative communications campaigns for companies across the travel, consumer technology and telecom industries.
Built HP’s first global newsroom program that drives cohesive narratives around the world through “beat reporting” – an approach to creating news, always-on storytelling, executive thought leadership and program/product launches.
Elevated to manage a team of five direct reports with a 2x increase in P&L.
Account Supervisor, Technology
Led corporate and CEO media relations for one of the world’s largest travel companies, Booking Holdings (Booking.com, Priceline, Kayak, OpenTable, etc.)
Shaped the global security and privacy narrative for Samsung’s mobile division, advising on policies and regulations, such as GDPR, and managed crisis communications when issues arose.
Designed and implemented earned media programs across all accounts, placing 40+ executive op-eds and garnering top-tier coverage for clients in publications such as Bloomberg, Business Insider, CNBC, Forbes, Financial Times, Fortune, WSJ and Quartz.
Head of Product Communications, Company Spokesperson
Spokesperson for DISH — represented the Fortune 200 Company in high-level public engagements including media interviews and speaking opportunities.
Produced and starred in multiple TV shows broadcast to over 13.5 million households.
Launched DISH's YouTube channel and created the company's first video series for consumers.
Re-imagined DISH’s TV channels, developing the #1 resource for customer education and generating a 5x increase in viewership.
In parallel, led communications for DISH's Product Organization, supporting company's first-ever Chief Technology Officer with internal and external communications, including speech writing, conferences and launches.
Designed product launches for over two dozen new products including Sling TV and DISH’s flagship product, the Hopper.
Directed B2B and B2C expositions for DISH/SlingTV including CES and CEDIA, growing brand preference for the company by 23 percent and winning 29 industry awards through such events.
Responsible for event management including, but not limited to, negotiating sponsorships, designing and executing marketing campaigns, crafting press materials, providing media training and writing speeches for C-suite executives.
Drove internal product communications initiatives for over 20,000 employees.
DISH WOMEN'S NETWORK
Built DISH’s first diversity group through innovative business plans, long-term roadmaps and value propositions.
Grew the organization to over 1,100 members including six chapters and an 18-person executive team.
Developed the Network's brand identity, website, communication tools, training programs and monthly company-wide events.
70 percent of employees credit the Network for creating a better culture at DISH.
Public Relations Coordinator
Worked with CEO to create a strategic business plan and investment presentations that lead to a successful Kickstarter campaign achieving 100 percent of funding goals.
Responsible for weekly blog posts, content/copy writing for digital storefront and managing all social media outlets to drive awareness and consistency across online platforms.
2017 Woman to Watch in Consumer Technology
2016 Bronze Telly Award – Best Informational Program
2016 Bronze Telly Award – Best How-To/Instructional Program
2015 DISH Employee Recognition Award
University of Colorado at Boulder
(BS) Broadcast News Journalism, (Minor) Sociology