PARIS BRADLEY

 

About Me

Dynamic communications strategist specializing in complex communications for consumer brands and technology companies. Leads worldwide, integrated programs comprised of media relations, digital advertising and events for companies and CEOs alike.

Strong background as an in-house company spokesperson driving internal and external product communications for a global Fortune 200 company. Possesses an innate ability to translate deeply technical, complicated ideas into simple, credible narratives for key audiences.

Experienced at building and scaling diverse organizations that deliver business results and drive industry change. Awarded at the Consumer Electronics Show (CES) for her work championing diversity, equity and inclusion in the technology industry.

 

Work Experience

EDELMAN
 
Vice President
  • Senior Client Lead overseeing 30+ colleagues across Booking.com, HP and Squarespace accounts.

  • Builds institutional trust for clients through integrated, global campaigns comprised of media relations, digital advertising, executive communications, social media and more.

  • Transformed a regional communications program into a global newsroom leading 30+ professionals in 38 countries across three bodies of work made up of: diversity and sustainability, executive thought leadership and B2B marketing.

Senior Account Supervisor, Technology
  • Strategic counsel with a track record of rolling out creative and innovative communications campaigns for companies across the travel, consumer technology and telecom industries.

  • Built HP’s first global newsroom program that drives cohesive narratives around the world through “beat reporting” – an approach to creating news, always-on storytelling, executive thought leadership and program/product launches.

  • Elevated to manage a team of five direct reports with a 2x increase in P&L.

Account Supervisor, Corporate & Public Affairs
  • Led corporate and CEO media relations for one of the world’s largest travel companies, Booking Holdings (Booking.com, Priceline, Kayak, OpenTable, etc.)

  • Shaped the global security and privacy narrative for Samsung’s mobile division, advising on policies and regulations, such as GDPR, and managed crisis communications when issues arose.

  • Designed and implemented earned media programs across all accounts, placing 40+ executive op-eds and garnering top-tier coverage for clients in publications such as Bloomberg, Business Insider, CNBC, Forbes, Financial Times, Fortune, WSJ and Quartz.

DISH
Head of Product Communications, Company Spokesperson
  • Spokesperson for DISH representing the Fortune 200 Company’s vision, business objectives and values in high-level media and public engagements such as press interviews, TV shows, trade shows and keynote presentations.

  • Strategized with senior executives to effectively announce company initiatives and product launches to the public.

  • Designed communication campaigns for media, business partners, political appointees, DISH employees and consumers.

  • Produced and featured in dozens of TV shows broadcast to over 13.5 million households.

  • Rebranded DISH’s TV channels, creating the #1 resource for customer education and generating a 5x increase in viewership.

  • Created all short-form videos covering consumer and employee focused topics and determined distribution strategies across key platforms (e.g. Facebook, YouTube), causing significant reduction of customer complaints and higher employee engagement.

  • Director of B2C and B2B expositions for DISH/Sling TV including CES and CEDIA, growing brand preference for the company by 23 percent and winning 29 awards through such events. 

  • Responsible for DISH event management including, but not limited to, negotiating sponsorships, designing and executing marketing campaigns, crafting coinciding press materials, providing media training and writing speeches for C-suite executives.

Communications Manager
  • Directed the company’s product marketing and communication initiatives highlighting DISH’s industry-leading technologies across websites, e-mails, sales guides, advertisements, awards, social media, press releases, executive keynotes and media briefings.

  • Lead public relations and marketing partnerships with Amazon, Netflix and YouTube to launch new, co-branded products.

  • Coordinated cross functionally with all internal departments to unify and develop successful product marketing strategies.

DISH WOMEN'S NETWORK
Co-Founder, President
  • Built DISH’s first diversity group through innovative business plans, long-term roadmaps and value propositions. 

  • Grew the organization to over 1,100 members including six chapters and an 18-person executive team.

  • Developed the Network's brand identity, website, communication tools, training programs and monthly company-wide events.

  • 70 percent of employees credit the Network for creating a better culture at DISH.

LIVE WORLDLY
Public Relations Coordinator
  • Worked with CEO to create a strategic business plan and investment presentations that lead to a successful Kickstarter campaign achieving 100 percent of funding goals.

  • Responsible for weekly blog posts, content/copy writing for digital storefront and managing all social media outlets to drive awareness and consistency across online platforms.

 

Awards

2017 Woman to Watch in Consumer Technology

2016 Bronze Telly Award – Best Informational Program

2016 Bronze Telly Award – Best How-To/Instructional Program

2015 DISH Employee Recognition Award

Education

University of Colorado at Boulder

(BS) Broadcast News Journalism, (Minor) Sociology

 

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© 2018 by Paris Bradley