PARIS BRADLEY

 

About Me

Dynamic communications strategist who leads integrated, global corporate and consumer-focused campaigns through public relations, large-scale events, product marketing, executive thought leadership and crisis mitigation for companies such as Booking.com, DISH, HP, Samsung and Squarespace.

Strong background as a chief company spokesperson leading global communications focused on corporate announcements and product launches. 

Known for building and leading high performing teams that deliver business results and drive industry change.

 

Work Experience

EDELMAN
 
Vice President
  • Senior Client Lead managing over 20 employees, supporting Booking.com, HP and Squarespace accounts.

  • Continuously drives incremental business by growing revenue with current clients, while bringing in net new business for Edelman’s Consumer Brand and Corporate & Public Affairs teams. 

  • Built a global newsroom program that focuses on driving cohesive narratives worldwide through editorial strategies, executive communications, corporate announcements and philanthropic initiatives.

Senior Account Supervisor, Technology
  • Served as strategic counsel for clients within the travel, consumer technology and telecom industries.

  • Directed research, planning and execution of global, integrated campaigns built on earned media, executive thought leadership, events, paid advertising, social media and more.

  • Elevated to managing a team of five direct reports.

Account Supervisor, Corporate & Public Affairs
  • Led corporate and CEO media relations strategies for one of the world’s largest travel companies, Booking Holdings.

  • Developed privacy and security communications for Samsung globally, advising on policies and regulations, such as GDPR, and managed crisis communications when issues arose. 

  • Designed and implemented earned media programs across all accounts, placing 40+ executive op-eds and garnering top-tier coverage for clients in publications such as Bloomberg, Business Insider, CNBC, Forbes, Financial Times, Fortune, WSJ and Quartz.

DISH
Head of Product Communications, Company Spokesperson
  • Spokesperson for DISH representing the Fortune 200 Company’s vision, business objectives and values in high-level media and public engagements such as press interviews, TV shows, trade shows and keynote presentations.

  • Strategized with senior executives to effectively announce company initiatives and product launches to the public.

  • Designed communication campaigns for media, business partners, political appointees, DISH employees and consumers.

  • Produced and featured in dozens of TV shows broadcast to over 13.5 million households.

  • Rebranded DISH’s TV channels, creating the #1 resource for customer education and generating a 5x increase in viewership.

  • Created all short-form videos covering consumer and employee focused topics and determined distribution strategies across key platforms (e.g. Facebook, YouTube), causing significant reduction of customer complaints and higher employee engagement.

  • Director of B2C and B2B expositions for DISH/Sling TV including CES and CEDIA, growing brand preference for the company by 23 percent and winning 29 awards through such events. 

  • Responsible for DISH event management including, but not limited to, negotiating sponsorships, designing and executing marketing campaigns, crafting coinciding press materials, providing media training and writing speeches for C-suite executives.

Communications Manager
  • Directed the company’s product marketing and communication initiatives highlighting DISH’s industry-leading technologies across websites, e-mails, sales guides, advertisements, awards, social media, press releases, executive keynotes and media briefings.

  • Lead public relations and marketing partnerships with Amazon, Netflix and YouTube to launch new, co-branded products.

  • Coordinated cross functionally with all internal departments to unify and develop successful product marketing strategies.

DISH WOMEN'S NETWORK
Co-Founder, President
  • Built DISH’s first diversity group through innovative business plans, long-term roadmaps and value propositions. 

  • Grew the organization to over 1,100 members including six chapters and an 18-person executive team.

  • Developed the Network's brand identity, website, communication tools, training programs and monthly company-wide events.

  • 70 percent of employees credit the Network for creating a better culture at DISH.

LIVE WORLDLY
Public Relations Coordinator
  • Worked with CEO to create a strategic business plan and investment presentations that lead to a successful Kickstarter campaign achieving 100 percent of funding goals.

  • Responsible for weekly blog posts, content/copy writing for digital storefront and managing all social media outlets to drive awareness and consistency across online platforms.

 

Awards

2017 Woman to Watch in Consumer Technology

2016 Bronze Telly Award – Best Informational Program

2016 Bronze Telly Award – Best How-To/Instructional Program

2015 DISH Employee Recognition Award

Education

University of Colorado at Boulder

(BS) Broadcast News Journalism, (Minor) Sociology

 

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© 2018 by Paris Bradley